I work in the field of home security. In essence, I'll receive a low cost per lead for the first few days—let's say $7. Then, without warning, the ad will suddenly increase to $30–40 CPL and remain there.
Does anyone know the reason for this extreme spike? In addition to doing lead campaigns to increase website conversions, I've tested this on a variety of audiences. In advance, thank you.
Does anyone know the reason for this extreme spike? In addition to doing lead campaigns to increase website conversions, I've tested this on a variety of audiences. In advance, thank you.